HomeBusinessACCC Provides New Guidance for Free Range Labeling Amid Avian Influenza Risks

ACCC Provides New Guidance for Free Range Labeling Amid Avian Influenza Risks

Temporary Free Range Labeling Rules During H5N1 Outbreak

The Australian Competition and Consumer Commission (ACCC) has issued guidelines for labeling poultry products as “free range” in the event of an avian influenza (H5N1) outbreak in Australia. 

If such an outbreak occurs, government-mandated “housing orders” may require poultry producers to keep birds indoors to prevent the spread of the virus, including to native birds. These orders will be directed by relevant Commonwealth, State, and Territory Chief Veterinary Officers.

Under the ACCC’s guidance, poultry egg and meat producers impacted by a government housing order will be allowed to maintain “free range” labeling on products for up to 90 days. During this period, the ACCC will not take enforcement action against affected producers.

ACCC Deputy Chair Mick Keogh explained that this temporary measure allows producers time to manage the immediate risks posed by H5N1 and protect their flocks. However, the ACCC expects producers to prepare alternative labeling in case housing orders extend beyond 90 days, ensuring consumers are informed when products come from housed rather than free-range poultry.

The ACCC will review and potentially update this guidance within 90 days if an H5N1 outbreak is confirmed. This policy applies to all poultry egg and meat industries, not just chicken producers, reflecting the broader impact of such an outbreak on the industry.

ACCC

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